Customer Surveys

2011 Victoria Fall Home Expo Survey Results

Question: Where in Victoria do you live?
Results: Based on 497 responses

Saanich	39%
Westshore	15%
Victoria	14.5%
Esquimalt	13.5%
Oak Bay	6%
Sidney	5%
Other	7%

Question: Do you read your local free community paper on a regular basis?
Results: Based on 493 responses

Yes	74%
No	26%

Question: Do you read the Times Colonist on a regular basis?
Results: Based on 494 responses

Yes	81%
No	19%

Question: What is your favorite radio station?
Results: Based on 489 responses

Ocean 98.5 FM	24%
CBC AM	24%
CFAX 1070 AM	19%
The Q 100.3 FM	9%
Kool 105.3 FM	6%
Other*	18%
*14 other stations mentioned but nothing more than 2% each

Conclusions

We will continue to advertise heavily in the Times Colonist as it reaches the greatest number of people on a daily basis. We will continue to use community papers to target certain areas. We will continue to advertise on Ocean FM radio.

Phone: 250-248-4440
Toll Free: 1-800-471-1112
Fax: 250-248-0640