Customer Surveys

2011 Fraser Valley Fall Home Expo Survey Results

Question: Where on the lower mainland do you live?
Results: Based on 314 responses

Abbotsford	35.0%
Langley	16.0%
Chilliwack	14.5%
Mission	13.0%
Aldergrove	4.5%
Maple Ridge	4.0%
Surrey	4.0%
Other	9.0%

Question: Do you read your local free community paper on a regular basis?
Results: Based on 321 responses

Yes	91.50%
No	8.50%

Question: What is your favorite radio station?
Results: Based on 315 responses

JRFM 93.7	14%
CKNW 980 AM	10.5%
Star 98.3 FM	10%
CBC	9%
News 1130 AM	6%
Country 107.1 FM	5.5%
Praise 106.5 FM	5%
Jack 96.9 FM	4%
The Beat 94.5 FM	3%
Rock 101.1 FM	2%
Other*	31%
*34 other stations mentioned but nothing more than 2% each

Conclusions

We will continue to advertise heavily in the community newspapers; particularly in Abbotsford, Chilliwack, Mission and Langley. We will continue to try and draw visitors from Maple Ridge and Surrey as well; perhaps with discount coupons etc.

We will not be continuing with radio advertising for this event as radio listenership in this area is too diverse to advertise effectively. We will be expanding our direct e-mail contact with show visitors. We will be constantly expanding in this area.

Phone: 250-248-4440
Toll Free: 1-800-471-1112
Fax: 250-248-0640